International SOS Consulting Rebrand
Led complete visual identity redesign for global consulting firm, creating cohesive brand system across digital and print touchpoints.
Role
Brand & Visual Designer
Timeline
3 months (2021)
Impact
Complete brand system
The Challenge
International SOS Consulting needed to modernize their brand identity to better reflect their expertise and global reach. Their existing visual identity felt dated and failed to differentiate them in a competitive market.
The challenge was to create a cohesive visual system that conveyed trust, expertise, and global capability while maintaining approachability and clarity.
The Solution
I led a complete visual identity redesign, developing a new logo, color system, typography, and visual language. The design balanced professional sophistication with human warmth.
The brand system was designed to work seamlessly across digital and print touchpoints, with clear guidelines for maintaining consistency while allowing flexibility for different contexts and applications.
Results & Impact
The new brand identity was successfully launched across all touchpoints, including website, presentations, proposals, and marketing materials. Client feedback was overwhelmingly positive.
The cohesive visual system improved brand recognition and helped position International SOS Consulting as a modern, credible partner for global businesses.